There are many schools that hold fundraisers throughout the year as a way to raise money for different sporting teams and different parts of the school, like the newspaper, that need money. Consider this:
A 20017 survey from the National Association of Elementary School Principals found that 76% of schools hold up to five fundraisers throughout the year, while 20% hold five to ten. That same survey found that 64% would do away with fundraisers if they could, but they can’t. The truth is, in another survey, it was shown that:
98% of parents of children who went to elementary school said their school raised money, and 40% said they do these activities frequently. This is in response likely to the Great Recession, where 34 states provided lesser funding for students than before. It is possible that principals feel they have to raise money in response to this decreased funding.
The difficulty in this perception is that students feel they have more possibilities as students to grow and learn if they have more activities, which require funding and make it difficult for parents and principals to raise money to meet the demands of every day students who lack resources to begin with.
However, for principals, there are several opportunities for increased funding, using fundraisers within the community. There are always options for book drives and supply drives, which take advantage of a community’s willingness to give supplies to students in need. There are also other fundraising opportunities, notably aimed middle class Americans.
Middle class Americans and wealthy Americans have a great deal of money and are often willing to give to fundraising arms of nonprofits to better serve disadvantaged populations. One of these options comes with the high profile nonprofits, such as the United Way or the American Red Cross.
Fundraisers for schools may generate less than the amount given to high profile nonprofits, but the opportunity is the there to make the accurate donations to students in need and to the school in general. While the American Red Cross has events to raise money, they also rely on steady incremental donations. Schools can do the same.
Schools have the opportunity to host events that raise money, like any fundraising or nonprofit organization. For instance, while there are drives to sell things, which are popular among parents, targeting certain demographics (such as millennials) requires holding an event, as that is their preference.
64% of Millennials prefer to fundraise through walk/run/cycling events. That number is a little vague, as millennials may either choose to participate in these events by walking or running or cycling but they also may choose to donate to people who are involved in such events.
Some statistics for you:
- Fundraising companies donated $4.8 million worth of goods to nonprofits every year.
- The average fundraiser generates more than $3,100 for schools and nonprofits.
- 55% of those who decide to engage with nonprofits over social media have been inspired to take further action.
- During the 2005-2006 school year, nine out of 10 parents purchased a product to support a school fundraiser, according to a nationwide survey.
Also: 71% of parents said they sold fundraising products to friends, family, and co-workers. For the school to throw an event or start a fundraiser, they must decide on what kind of goods they want to sell or what kind of goods to raise money for. Some of these goods include:
- School pride apparel
- School spirit clothing
- Spirit wear shirts
- Team sports apparel
- High school t-shirts and much more
This is a major issue for schools who are trying to decide what clothes and goods to sell to raise money for the other parts of the school, such as the sports program, extracurricular activities, and much more. School sports apparel for fundraising may include different items that would otherwise not be talked about.
Those schools that are trying to engage with the general population to solicit donations for their schools might try a little outreach first to gauge the impact of a fundraiser, what kind of fundraiser would work, and who would be most likely to donate. These are all very important issues in the running of a school fundraiser.
There are many options for schools to consider. It’s simply a matter of figuring out what’s going to work and then having someone lead the fundraiser.