Understanding the Effectiveness of Banners in Brand Marketing

According to a 2014 study by Mass Merchant, 16% of unplanned purchases were due to a display noticed while shopping. Other studies show that shoppers make 82% of their buying decision in the store. If you operate a business, you probably understand why it’s crucial to use signage. It is an essential tool for any […]

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Fine Jewelry Is a Popular Holiday Gift Idea

This is the season when many master jewelers and custom jewelry designers are very busy. In fact, between Christmas and Valentine’s Day a number of couples will get engaged, renew their vows, or celebrate an anniversary. For many of these occasions, a special piece of jewelry will help commemorate the event. From custom engagement rings […]

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