Have you recently visited a dental practice website and were horrified by the unprofessional nature of it? Did it make you want to steer as far away from that dentist as possible? Are you a dental professional and need new and exciting ways to promote or even create your dental website? If so, a talk with a dental website design business should be the first step you take. Dental websites are created by web design experts with a strong eye for dental design for a reason. There are certain elements that all websites for dentists must have, and these web professionals often nail it.
What do all dentist websites need to have, you ask? Well, for starters all dentist websites have to be professionally and visually appealing, but they too must have a more health care oriented look to them. After all, dental health is part of the health care field, and so any dentist website has to look like a website from a dentist to the average person, even before that person reads the first word on the page. The look is vital too because it serves as a first impression for anyone visiting a dentist website. As previously mentioned, being horrified by the appearance of a website could drive potential patients away.
All dentist websites too must have patient success stories embedded in them. At the very least, they should be filled with positive comments that patients are willing to share with their dental professionals. This could include a simple quote, or it could involve a few paragraphs detailing both the experience and the story behind that patient’s dental health issue that was resolved. In lots of cases, dentist websites have before and after photos too to show prospective patients how these dental professionals do in their practices, though this part is not an absolute necessity.
The last thing all dentist websites need, which are easily supplied by web experts, is optimization technologies. For these dentist websites to show up anywhere near a prominent positioning in a search engine, they must be actively optimized by a professional. Dentists sometimes can do this themselves, but this only works for so long. Plus, dentists who use professional designers to develop their sites or redesign them also can let those designers use SEO and other tools for an enhanced experience. After all, how will anyone ever find a dentist if that dentist is buried on the fourth page of a search engine results page?