We all want to look our best, and with good reason. First impression are huge, whether you?re talking about a first date, a job interview, a university application, or meeting the boyfriend?s parents for the first time. But we don?t just want to look good for others. 86% of surveyed women say that makeup improves their own self-image, and 82% say it helps them feel more confident; which probably explains why the beauty and personal care industry is worth $400 billion globally!
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