In today’s world, more and more consumers are turning to the internet to find the products and services that they need. Therefore, online marketing is an integral part of running a business. Important aspects of online marketing include SEO, social media marketing, and web design.
SEO, or Search Engine Optimization, is a particularly important aspect of online marketing, as consumers are increasingly using search engines to find products and services to purchase. Did you know that there are 4.9 billion Internet searches per month, or 1,890 searches per second.? Or that the vast majority of internet users begin their online experience with a visit to a search engine? In fact the North American search engine marketing industry will be valued at nearly $23B by the end of 2012.
Studies show that when consumers utilize an internet search engine they typically click on the first link that meets their criteria and are unlikely to scroll through pages and pages of results. Therefore, the higher a website appears in search engine results pages, the more likely a consumer is to visit that website. It is also essential that a website appear in organic, as opposed to sponsored, rankings. SEO, which raises a website’s ranking in search engine results, is absolutely essential.
Keep in mind, if you are interested in SEO in the Boston area, you might consider outsourcing SEO. If your company doesn’t have the time or the talent to preform SEO services in house, it can be advantageous to consider an SEO service company or an SEO service firm, such as Boston search engine optimization firm. SEO services companies and SEO services firms, such as a Boston SEO company or Boston SEO services firm, can provide you with expert SEO Boston services.
And while search engine optimization boston is important, keep in mind that social media marketing is also essential. There are now nearly 850 million active Facebook users and many consumers use social media sites, such as Facebook, to get information about products prior to making a purchase. Overall, a comprehensive internet marketing plan, including Boston search engine optimization, is essential.