Whether you’re looking for a wedding band, engagement rings, or diamond earrings, the internet has become a busy shopping ground for jewelry purchases. Statistics tell us that an average of 20% can be saved off of standard retail costs, and it actually makes sense, since you’re not paying the overhead involved in brick-and-mortar jewelry shops. Additionally, online jewelers are often able to offer a larger selection of stock than a physical retail outlet.
According to IBISWorld, an industry research leader, the online jewelry market has grown to about $10 billion, so chances are your next jewelry purchase will at least involve some internet pricing, if not a full-on purchase. Here are a few things to keep in mind so your online jewelry shopping experience is as positive as possible.