Whether you’re looking for a wedding band, engagement rings, or diamond earrings, the internet has become a busy shopping ground for jewelry purchases. Statistics tell us that an average of 20% can be saved off of standard retail costs, and it actually makes sense, since you’re not paying the overhead involved in brick-and-mortar jewelry shops. Additionally, online jewelers are often able to offer a larger selection of stock than a physical retail outlet.
According to IBISWorld, an industry research leader, the online jewelry market has grown to about $10 billion, so chances are your next jewelry purchase will at least involve some internet pricing, if not a full-on purchase. Here are a few things to keep in mind so your online jewelry shopping experience is as positive as possible.
Did you know that the jewelry industry in the United States generates approximately $33 billion in annual revenue? Considering that there are 2.5 million weddings each year in the United States, much of this profit comes from the purchase of engagement rings. However, before you begin searching for any engagement rings, such as 2 carat diamond engagement rings, it is important to know exactly what you are shopping for. Fortunately, by determining what the four C’s stand for, you will be able to choose the best diamond for your future bride.
1. Cut. Depending on the cut of the diamond, light will be able to shine off it more vibrantly. Marquise, pear, and princess, for example, are just some of the many cuts available. If the diamond is not cut to the perfect depth, though, light will not