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Archive for December 12, 2017

Understanding the Effectiveness of Banners in Brand Marketing

Written by admin on . Posted in Point of sale display materials, Pop retail displays, Pop up exhibits

Banner installation

According to a 2014 study by Mass Merchant, 16% of unplanned purchases were due to a display noticed while shopping. Other studies show that shoppers make 82% of their buying decision in the store. If you operate a business, you probably understand why it’s crucial to use signage. It is an essential tool for any business looking to increase its brand recognition and stand apart from the competition.

There are different kinds of signage you can use for your brand. Some are ideal to be used inside your business while others make a great outdoor marketing tool for the storefront. Banner is one of the most widely used types of signage. It’s used for trade fairs, exhibitions, in-store product promotion, product print backdrops among other application.

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