In the past, large multinational corporations and smaller mom and pop shops alike relied upon traditional marketing and advertising strategies to capture and retain customers for their products and services. These marketing strategies ranged from company to company, but the most successful companies generally relied upon a handful of popular marketing strategies. One of the most popular of these marketing strategies consisted of placing large print ads in newspapers and magazines and journals which circulated across the country. Another one of the most popular marketing strategies consisted of installing large billboards in busy city intersections and along the sides of major interstate highways; by installing these billboards, companies could hope to capture and retain the interest of busy motorists as they drove from one end of the state to the other. Still another one of the most popular marketing strategies consisted of showcasing products and services in a large annual or semi annual convention; the most successful companies generally made sure to book booths and tables at those conventions which regularly attracted hundreds of potential customers.

Today, however, digital technologies such as the internet have obviated many of these traditional marketing strategies. How can companies expect to capture and retain customers for their products and services using billboards, print ads, and conventions now that the vast majority of customers in the United States no longer read magazines and newspapers, stand around in busy city intersections, or visit large annual and semi annual conventions? Instead, these customers are likely to learn about new products and services through social media sites such as Twitter and Facebook or through popular search engines such as Google.

Additionally, in the last ten years, a popular SEO web design company estimates that more and more customers are starting to use their smartphones to learn about products and services; these customers have stated that they want to interact with your brand more and more through special coupons and promotions which are only available to mobile users, according to a popular SEO web design company. This popular SEO web design company estimates that mobile marketing is going to be the next big trend in marketing. Furthermore, this popular SEO web design company estimates that more than two thirds of all customers are apt to purchase a product or a service from a website that is mobile friendly; this popular SEO web design company estimates that companies which do not design mobile friendly websites are likely to go out of business within the next five years. Additionally, a popular SEO web design company estimates that more than 74 percent of customers are likely to return to a website which is mobile friendly; this fact supports the earlier observation that companies which do not invest in mobile websites are likely to go out of business soon, at least if a popular SEO web design company is to believed. Finally, a popular SEO web design company urges companies which design mobile websites to keep it as simple as possible; customers only want to know your name, hour, and location, so a popular SEO web design company estimates that it is better to only include that information and no more. This popular SEO web design company estimates that companies which need more web design tips, web banner design tips and tricks, and other web design services should contact a a popular SEO web design company. Read more articles like this.